The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, thi…
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Produktdetails
Weitere Autoren: Tadajewski, Mark (Hrsg.)
- ISBN: 978-1-134-68875-3
- EAN: 9781134688753
- Produktnummer: 20167611
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 464 S.
- Plattform: EPUB
- Masse: 4'219 KB
- Abbildungen: 20 schwarz-weiße Abbildungen, 18 schwarz-weiße Fotos, 2 schwarz-weiße Zeichnungen, 6 schwarz-weiße Tabellen
Über den Autor
D. G. Brian Jones is Professor of Marketing and Advertising at Quinnipac University, USA.Mark Tadajewski is Professor of Marketing at Durham University, UK.
2 weitere Werke von D. G. Brian (Hrsg.) Jones:
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