Gerry Johnson
Exploring Strategy, Text Only, 12th Edition
Ebook (EPUB Format)
Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. This is the Text Only edition, and the Text and Cases editionalso provides a wealth of extra case studies written by experts in the subje…
Mehr
Beschreibung
Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. This is the Text Only edition, and the Text and Cases editionalso provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League.New to this edition:The 12th Edition of Exploring Strategy has been comprehensively updated to help you:· Understand clearly the key concepts and tools of strategic management· Explore hot topics, including business models, corporate governance, innovation and entrepreneurship· Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.Duncan Angwin is Dean of Nottingham University Business School.Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.Pearson, the world's learning company.
CHF 52.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-292-28253-4
- EAN: 9781292282534
- Produktnummer: 33848461
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 592 S.
- Plattform: EPUB
- Masse: 27'586 KB
- Auflage: 12. Auflage
Über den Autor
Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.Duncan Angwin is Dean of Nottingham University Business School.Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management. Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.
30 weitere Werke von Gerry Johnson:
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.