Designed to Win: Strategies for Building a Thriving Global Business
An exclusive roadmap for steering your company's global expansion to successToday's business leaders face more uncertainty, more risk and more complexity. The strength of the global marketplace combined with formidable competition from new market entrants and regional economies is challenging traditional business and operating principles. Global executives must adapt swiftly to fundamental shifts in marketing, research and development, supply chain, people management and growth strategies or face extinction. In this environment, leaders must design a sustainable business model, one that is agile, responsive and capable of generating value to…
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Produktdetails
Weitere Autoren: McCarthy, Mary Pat
- ISBN: 978-0-07-146752-0
- EAN: 9780071467520
- Produktnummer: 1853987
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 274 S.
- Masse: H23.6 cm x B16.5 cm x D2.6 cm 540 g
- Gewicht: 540
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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