Richard Hammond

Your Success in the Retail Business (Collection)

Ebook (PDF Format)

A new collection filled with winning ideas and strategies for improving your sucess in the retail business... 2 authoritative books, now in a convenient e-format, at a great price! Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells… Mehr

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Produktdetails

Weitere Autoren: Berman, Barry R.

ISBN: 978-0-13-374110-0
EAN: 9780133741100
Produktnummer: 31712753
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 497 S.
Plattform: PDF
Masse: 3'362 KB

Über den Autor

Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day. He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan and fashion brands in Sweden to big stores and brands in the UK. Dr. Barry Berman is the Walter Bud Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY). Barry Berman is coauthor of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals. Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also cofounder of the American Marketing Association's Special Interest Group in Retail Management. Barry Berman has consulted for Duane-Reade, Fortunoff's, Kohl's, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.