Proceedings of the 1988 International Conference of Services Marketing
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
?This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and…
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Produktdetails
Weitere Autoren: Rao, S. R. (Hrsg.)
- ISBN: 978-3-319-17316-0
- EAN: 9783319173160
- Produktnummer: 18043388
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 369 S.
- Originaltitel: International Conference on Services Marketing, Special Conference Series Volume V
- Masse: H28.5 cm x B21.5 cm x D2.6 cm 1'173 g
- Abbildungen: Book; Bibliographie
- Gewicht: 1173
2 weitere Werke von Edward G. (Hrsg.) Thomas:
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