Marketing for Hospitality and Tourism, Global Edition
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social m…
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Produktdetails
Weitere Autoren: Bowen, John T. / Makens, James / Baloglu, Seyhmus
- ISBN: 978-1-292-15615-6
- EAN: 9781292156156
- Produktnummer: 19474110
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 704 S.
- Masse: H27.6 cm x B21.4 cm x D2.6 cm 1'452 g
- Auflage: 7. A.
- Gewicht: 1452
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