Storynomics
Story Driven Marketing in the Post-Advertising World
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
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Produktdetails
Weitere Autoren: Gerace, Thomas
- ISBN: 978-0-413-77800-0
- EAN: 9780413778000
- Produktnummer: 26631189
- Verlag: Methuen Publishing Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Masse: H21.8 cm x B14.4 cm x D2.6 cm 458 g
- Gewicht: 458
- Sonstiges: Professional & Vocational
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