Stephanie Diamond
Social Media Marketing For Dummies
Ebook (PDF Format)
Understand the latest Social Media Marketing trends Build and launch a campaign for any sized business Learn cost effective ways to reach your audience Chat your way to sales success! Are you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be fl…
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Beschreibung
Understand the latest Social Media Marketing trends Build and launch a campaign for any sized business Learn cost effective ways to reach your audience Chat your way to sales success! Are you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools. Inside? Pick the best channels for you Learn about the latest trends Plan and manage a campaign Develop your own voice Assess your campaign's success Track your customers Help clients market for you Dodge common pitfalls
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Produktdetails
Weitere Autoren: Singh, Shiv
- ISBN: 978-1-119-61701-3
- EAN: 9781119617013
- Produktnummer: 33432062
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 448 S.
- Plattform: PDF
- Masse: 30'965 KB
- Auflage: 4. Aufl.
Über den Autor
Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies.
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