Social Media and Public Relations
Fake Friends and Powerful Publics
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and…
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Produktdetails
Weitere Autoren: Heath, Robert L. / Leitch, Shirley
- ISBN: 978-1-135-00598-6
- EAN: 9781135005986
- Produktnummer: 22633158
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 234 S.
- Plattform: EPUB
- Abbildungen: 1 schwarz-weiße Abbildungen, 1 schwarz-weiße Zeichnungen
Über den Autor
Judy Motion is Professor of Communication at the University of New South Wales, Australia. Robert L. Heath is Professor Emeritus at the University of Houston, USA.Shirley Leitch is Dean and Professor of Communication at the Australian National University, Australia.
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