Gini Graham Scott
Make More Money with Your Product or Service
From Getting Started to Creating Additional Materials, Online Campaigns, Podcasts, Blogs, Videos, Advertising, PR, and the Social Media
Buch
MAKE MORE MONEY WITH YOUR PRODUCT OR SERVICE is a step-by-step guide to making money from your products, services and any books or programs you develop based on them. It includes much the same information as MAKE MORE MONEY FROM YOUR BOOK, with a focus on marketing products or services.Part I deals with getting started. It covers:- setting goals- building other income sources from your product or service- developing other products, services, and programs- conducting a workshop or seminar- putting on programs for local groups- contacting the local press and building your portfolio- contacting speakers bureaus and meeting planners- publishing i…
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Beschreibung
MAKE MORE MONEY WITH YOUR PRODUCT OR SERVICE is a step-by-step guide to making money from your products, services and any books or programs you develop based on them. It includes much the same information as MAKE MORE MONEY FROM YOUR BOOK, with a focus on marketing products or services.Part I deals with getting started. It covers:- setting goals- building other income sources from your product or service- developing other products, services, and programs- conducting a workshop or seminar- putting on programs for local groups- contacting the local press and building your portfolio- contacting speakers bureaus and meeting planners- publishing in multiple formats and popular platforms.Part II deals with creating an online sales campaign. It covers:- using the squeeze page, sales page, and free gift approach- creating compelling content - getting paid with a payment platform- building traffic with text and video ads- installing WordPress on your squeeze page or website- using Instabuilder or other sitebuilders. Part III deals with using blogs, podcasts, audio books, and videos.Part IV deals with advertising, promotion, and the social media.The book was written by an author, Gini Graham Scott, Ph.D., who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written the book to help other business people with the tools and techniques she has learned in marketing and promoting her own products, services, books, and workshops.
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Produktdetails
- ISBN: 978-1-947466-85-2
- EAN: 9781947466852
- Produktnummer: 26248904
- Verlag: Changemakers Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 382 S.
- Masse: H23.5 cm x B15.7 cm x D2.5 cm 705 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 705
Über den Autor
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in social trends, popular culture, business and work relationships, and professional and personal development. She has published over 50 books on diverse subjects with major publishers. She has worked with dozens of clients on memoirs, self-help, and popular business books, as well as film scripts. Writing samples are at www.changemakerspublishingandwriting.com and www.ginigrahamscott.com. She is a Huffington Post regular columnist, commenting on social trends, new technology, business, and everyday life at www.huffingtonpost.com/gini-graham-scott. She is the founder of Changemakers Publishing featuring books on social trends, work, business, psychology, and self-help, which has published over 60 Print, Ebooks, and audiobooks. She has licensed several dozen books for foreign sales, including in the UK, Russia, Korea, Spain, Indonesia, and Japan. She has written numerous books on creativity and visualization, including Mind Power: Picture Your Way to Success; The Empowered Mind: How to Harness the Creative Force within You; and Want It, See It, Get It!She has received national media exposure for her own books, including appearances on Good Morning America, Oprah, Montel Williams, and CNN. She has been the producer and host of a talk show series, CHANGEMAKERS, featuring interviews on social trends. Scott is active in a number of community and business groups, including the Lafayette and Danville Chambers of Commerce. She is a graduate of the prestigious Leadership in Contra Costa County program and is a member of a BNI group in Walnut Creek, B2B groups in Danville and Walnut Creek, and Lafayette Savvy Women. She is the organizer of six Meetup groups in the film and publishing industries with over 6000 members in Los Angeles and the San Francisco Bay Area. She also does workshops and seminars on the topics of her books.She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received five MAs at Cal State, East Bay, including most recently an MA in Communications in 2017.
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