Hiding Politics in Plain Sight
Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word breast in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as pink--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and…
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Produktdetails
- ISBN: 978-0-19-060687-9
- EAN: 9780190606879
- Produktnummer: 20333602
- Verlag: Oxford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 224 S.
- Plattform: EPUB
- Masse: 5'203 KB
Über den Autor
Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York.
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