Valarie A. Zeithaml

Profiting from Services and Solutions: What Product-Centric Firms Need to Know

Buch

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify… Mehr

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Produktdetails

Weitere Autoren: Brown, Stephen W.

ISBN: 978-1-60649-748-7
EAN: 9781606497487
Produktnummer: 31855507
Verlag: Lightning Source Inc
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 220 S.
Masse: H22.9 cm x B15.2 cm x D0.7 cm 206 g
Gewicht: 206

Über den Autor

Valarie A. Zeithaml is the David S. Van Pelt Family DistinguishedProfessor of Marketing and an award-winningteacher and researcher at the Kenan-Flagler Business Schoolat the University of North Carolina.