Performing Consumers
Global Capital and its Theatrical Seductions
Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas.
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Produktdetails
- ISBN: 978-1-134-30104-1
- EAN: 9781134301041
- Produktnummer: 18407639
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 184 S.
- Plattform: PDF
- Masse: 2'317 KB
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