Branding Television
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of…
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Produktdetails
- ISBN: 978-1-136-61854-3
- EAN: 9781136618543
- Produktnummer: 13836147
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 224 S.
- Plattform: EPUB
- Masse: 877 KB
- Abbildungen: 3 schwarz-weiße Tabellen
Über den Autor
Catherine Johnson lectures in Film and Television Studies at the University of Nottingham. Her research examines the Western television industries and the impact of industrial shifts on the cultural artefacts they produce. She is the author of Telefantasy (2005) and co-editor of ITV Cultures (2005).
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