CRM Handbook, The
CRM techniques for enhancing customer service, sales force effectiveness, and marketing strategy. Expert guidance on staffing CRM projects and choosing CRM vendors. Includes Checklist for Success best practices for the entire project lifecycle. To compete effectively, today's organizations seek to become customer-focused, not product-focused. Customer Relationship Management (CRM) technology promises to help your enterprise do just that -- but implementing CRM presents unprecedented challenges throughout the organization. In The CRM Handbook, leading CRM expert Jill Dyché concise, to-the-point best practices for making CRM work. Jill D…
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Produktdetails
- ISBN: 978-0-201-73062-3
- EAN: 9780201730623
- Produktnummer: 19296300
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 307 S.
- Masse: 590 g
- Gewicht: 590
Über den Autor
Jill Dyché is principal consultant with Baseline Consulting Group, which provides management consulting & technology implementation services to Fortune 500 companies. She has recently spearheaded several of Baseline Consulting's projects centered on CRM implementation and readiness. A frequent speaker at CRM and e-Business conferences and user groups, she is author of e-Data: Turning Data Into Information With Data Warehousing (Addison-Wesley).
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