Mohammed Rafiq

Principles of Retailing

Buch

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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Produktdetails

Weitere Autoren: Varley, Rosemary

ISBN: 978-0-230-21698-3
EAN: 9780230216983
Produktnummer: 15915476
Verlag: Macmillan Education UK
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 356 S.
Masse: H24.6 cm x B18.9 cm x D1.9 cm 689 g
Auflage: 2nd ed. 2014
Abbildungen: Paperback
Gewicht: 689

Über den Autor

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London. Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.