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Philip Kotler

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Buch

Make a compelling case to banks and potential investors!If you are an entrepreneur looking for your first investors, or a business owner or CFO seeking a new source of capital, you need to market your company to investors. Here, renowned marketing expert and bestselling author Philip Kotler, along with marketing consultant Hermawan Kartajaya and INSEAD professor S. David Young, offers essential guidance for capital seekers who understand that capital raising has largely moved from a finance function to a marketing function. Accurately identifying your target investor and effectively highlighting the strengths of your business are now critical… Mehr

CHF 42.50

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Produktdetails

Weitere Autoren: Kartajaya, Hermawan / Young, S. David
  • ISBN: 978-0-471-64656-3
  • EAN: 9780471646563
  • Produktnummer: 9248699
  • Verlag: John Wiley & Sons
  • Sprache: Englisch
  • Erscheinungsjahr: 2004
  • Seitenangabe: 258 S.
  • Masse: H24.0 cm x B16.1 cm x D1.8 cm 557 g
  • Abbildungen: HC gerader Rücken kaschiert
  • Gewicht: 557

Über den Autor

PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. He is the author of thirty-five books, including Marketing Management (now in its eleventh edition) and Marketing Insights from A to Z.HERMAWAN KARTAJAYA is the founder and president of MarkPlus&Co., one of the foremost strategy consulting firms in Southeast Asia, and has coauthored several bestselling books on Asian marketing, including Repositioning Asia and Rethinking Marketing (with Hooi Den Huan and Sandra Liu). He is also president of the World Marketing Association (WMA) for 2002-2004.S. DAVID YOUNG is Professor of Accounting and Control at INSEAD. He is the coauthor of EVA and Value-Based Management and Profits You Can Trust.

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