A Beautiful Constraint
How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
A BEAUTIFUL CONSTRAINT This is a practical handbook about everyday inventiveness, designed for the constrained times in which we live. Underpinned by the latest research from social science, the authors interviewed individuals and teams in disciplines as varied as marketing, supply chain, race car engineering, design, agronomy and education, all of whom had turned apparent constraints into sources of possibility and advantage. This book transforms these learnings into a tool kit to help you make more from less, describing the mindset, method and motivation required to make constraints beautiful. It challenges us to: Examine how we've become p…
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Produktdetails
Weitere Autoren: Morgan, Adam
- ISBN: 978-1-118-89943-4
- EAN: 9781118899434
- Produktnummer: 17502947
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 288 S.
- Plattform: PDF
- Masse: 8'318 KB
Über den Autor
ADAM MORGAN is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi. MARK BARDEN runs the west coast business for eatbigfish in the US. Over his career he's won the Platinum Award for direct response marketing, taken a dot com public, warmed up a crowd for Ellen De Generes, and played a Buddhist monk in a Kleenex commercial. His advice on how to create breakthrough thinking with outsize results is much sought after. He is a popular speaker, world class facilitator and occasional coach.
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