Service Business Model Innovation in Healthcare and Hospital Management

Mario A. Pfannstiel is a researcher and lecturer in the field of hospital and healthcare management and Assistant to the Dean at the University of Applied Sciences Neu-Ulm. He holds a diploma from the University of Applied Sciences Nordhausen in the field of social management with the major subject finance management, an MSc degree from the Dresden International University in patient management and an MA degree from the Technical University of Kaiserslautern and the University of Witten/Herdecke in health care and social facilities management. He worked as executive assistant to the medical director in the Heart Centre Leipzig in Germany. At the University of Bayreuth he worked as Research Associate at the Department of Strategic Management and Organization in the Joint Research Project Service4Health. His current research interests focus on Service Management, Digitalization of Services and Service Business Model Innovation.Professor Rasche heads the chair of professional & corporate services at the University of Potsdam. He adopted visiting professorships at the Universities of Innsbruck, Alcalá de Henares as well as the Hochschule Osnabrück. He teaches strategic and general management in national and international MBA-Programs with special respect to the healthcare and hospital industry. Formerly he consulted with Droege International AG and was co-founder of Stratvanguard and the General Management Institute Potsdam. Prof. Rasche's research subjects circle around the field of strategic and general management in the healthcare & hospital sector, which witnesses an era of professional value creation by means of a strong management and leadership focus. Practically, he consults with healthcare players and is actively involved in executive trainings - ranging from corporate universities to MBA- and PhD-programs for healthcare professionals.