John McGee

Strategy: Analysis and Practice

Buch

The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules. The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrat… Mehr

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Produktdetails

Weitere Autoren: Wilson, David / Thomas, Howard

ISBN: 978-0-07-712691-9
EAN: 9780077126919
Produktnummer: 6951018
Verlag: McGraw-Hill Education - Europe
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 820 S.
Masse: H26.1 cm x B19.6 cm x D2.9 cm 1'422 g
Auflage: 2 ed
Gewicht: 1422
Sonstiges: Tertiary Education (US: College)

Über den Autor

David Wilson is Professor of Strategy and head of the Strategy Group at Warwick Business School. He is currently Chair of the scholarly association European Group for Organisation Studies. He is also a Fellow of the British Academy of Management. His research focuses on strategic decision making, risk, uncertainty, implementation and performance. His background is in Organisation Theory.