Brains on Fire

PRAISE FOR BRAINS ON FIRE Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed-but the secret isn't in the latest tools, online communities, or campaign tactics. It's about passion, humanization, and common sense.-Scott Monty, Head of Social Media, Ford Motor Company Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book.-Dan Heath, coauthor of Switch and Made to Stick Enter Brains on Fire. It isn't just a book or a company, it is a collection of real people, with souls and hearts and stories able to offer real advice to anyone who wants to make a movement out of what they do all day.-Ellen McGirt, Senior Writer, Fast Company magazine Brains on Fire has the ability to assemble a powerful?team that speaks as one unit. This engaging?book is all about how that team works, including love, hard work, shared passion, with a constant?focus on the goal.-Douglas J.?Greenlaw, former head of sales and promotional marketing, MTV Networks, New York