The Professional Service Firm
The Manager's Guide to Maximising Profit and Value
This is a terrific book and the best I have read on the subject. Scott covers the economics and management issues in professional services with great authority and insight. Peter Doyle, Professor of Marketing, Warwick Business SchoolWhat I find generally so praiseworthy is the balance of theory and practical application that runs throughout the book. Clearly, Mark Scott is someone well versed in the whole range of management sciences, yet able to ground this perspective in the world of real experience. This book accomplishes this in a natural, coherent and very readable way. John Zweig, CEO Specialist Communications Businesses, WPP Group USA…
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Produktdetails
- ISBN: 978-0-471-49948-0
- EAN: 9780471499480
- Produktnummer: 1475602
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 204 S.
- Masse: H22.9 cm x B15.2 cm x D1.5 cm 330 g
- Gewicht: 330
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