Truth About Pay-Per-Click Search Advertising, The
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for . The truth about the search tax . The truth about competitive and network click fraud . The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple…
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Produktdetails
- ISBN: 978-0-7686-8893-1
- EAN: 9780768688931
- Produktnummer: 34736915
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Plattform: EPUB
- Masse: 302 KB
- Auflage: 1. Auflage
Über den Autor
Kevin Lee, Didit Founder, Chairman, and CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. Didit's unparalleled results and client growth have earned Didit recognition not only among marketers, but also as part of the 2007 Inc 500 (#137), as well as a #12 position on Deloitte's Fast 500. Kevin's Paid Search Strategies column for ClickZ is read by thousands, and his book, The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos, and Advertising Anarchy, has been widely praised. A founding board member of SEMPO and its first elected chairman, Kevin is also active on DMA and IAB committees. The Wall Street Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, as well as at NYU, Columbia, Fordham, and Pace Universities. Kevin's expertise is also valued by Wall Street; he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp, and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award. In addition, in 2008, Kevin and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com, a web technology that generates passive donation revenue for nonprofit causes, including schools, universities, associations, clubs, and houses of worship.
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