The Analytical Marketer
How to Transform Your Marketing Organization
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization-digital, agile, and analytical-and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer i…
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Produktdetails
- ISBN: 978-1-62527-846-3
- EAN: 9781625278463
- Produktnummer: 22278371
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 208 S.
- Plattform: EPUB
- Masse: 1'757 KB
Über den Autor
Adele Sweetwood; Foreword by Thomas H. Davenport
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