The Financial Times Guide to Social Media Strategy
Social media is transforming every aspect of our businesses lives, yet few of us have the skills to make the most of the opportunity. The Financial Times Guide to Social Media Strategy is your definitive guide to harnessing the power of social media. Through user-friendly language, practical guidance, inspirational case studies and proven methodologies, you can gain a competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of your personal digital brand.
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Produktdetails
- ISBN: 978-1-292-23482-3
- EAN: 9781292234823
- Produktnummer: 26179633
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 288 S.
- Masse: H23.4 cm x B15.6 cm x D1.5 cm 452 g
- Gewicht: 452
Über den Autor
Martin Thomas is a highly-experienced marketing communications consultant, trainer, author, public speaker and non-executive director. He has enjoyed a successful career in advertising, PR, sponsorship and media including senior management roles with some of the world’s leading marketing services agencies. Much of his work has been focused on helping organisations respond to the opportunities and challenges posed by digital media. He is digital and social media course leader for the Institute of Directors.
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