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Andrew C. Billings

The Fantasy Sport Industry

Games within Games

Ebook (EPUB Format)

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significan… Mehr

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Produktdetails


Weitere Autoren: Ruihley, Brody J.
  • ISBN: 978-1-136-31804-7
  • EAN: 9781136318047
  • Produktnummer: 16957089
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 176 S.
  • Plattform: EPUB
  • Masse: 1'510 KB
  • Abbildungen: 26 schwarz-weiße Tabellen

Über den Autor


Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication in the Department of Telecommunication and Film at the University of Alabama. He is the author/editor of nine books including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008).Brody J. Ruihley is an Assistant Professor of Sport Administration in the School of Human Services at the University of Cincinnati. His primary research is in the areas of fantasy sport and public relations in sport.

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