Colin Barrow
Business Plans Kit For Dummies
Buch
An interactive guide to every element of the business planning processAre you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.* Lay the foundations - identify your long-term goals and brainstorm your business options* Develop the skills - sketch out a working model, size up competitors and fire up your marketing machine* Make it personal - scrutinise the ins and out…
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Beschreibung
An interactive guide to every element of the business planning processAre you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business.* Lay the foundations - identify your long-term goals and brainstorm your business options* Develop the skills - sketch out a working model, size up competitors and fire up your marketing machine* Make it personal - scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward* Maximise your plan's potential - take advantage of the latest online resources and e-technology to give your venture the edge* Fix faulty strategies - recognise weak spots, build on strengths and make preparations to update your plan a year from nowOpen the book and find:* Advice on stimulating business creativity* Effective ways to research your start-up needs* How to get the most out of your industry* Tips on sharpening your marketing drive and developing a customer profile* Forecasting strategies for every kind of business* Planning sheets, sample budgets and managerial forms* How to use libraries, directories and search engines to your advantageThe interactive companion CD-ROMis packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.
CHF 39.90
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Produktdetails
- ISBN: 978-0-470-74381-2
- EAN: 9780470743812
- Produktnummer: 20568782
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 384 S.
- Masse: H23.5 cm x B18.9 cm x D2.2 cm 738 g
- Gewicht: 738
Über den Autor
Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.
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