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Julia Lim

Data-First Marketing

How To Compete and Win In the Age of Analytics

Ebook (EPUB Format)

Do you have the data you need to target the best leads, continuously improve campaign ROI, and help grow your business? Are you using it? For too many marketers today, the answer to one or both questions is no, I don't know or only in a limited way. In today's age of analytics, marketers and companies who don't have better answers to these questions will increasingly find themselves left behind. The marketers and the companies who win will do so by harnessing the power of data and analytics to do more, better, faster. Data-First Marketing goes beyond traditional marketing data analytics books, presenting a comprehensive framework for developi… Mehr

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Produktdetails


Weitere Autoren: Miller, Janet Driscoll / Scott, David Meerman (Vorb.)
  • ISBN: 978-1-119-70124-8
  • EAN: 9781119701248
  • Produktnummer: 34620794
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 256 S.
  • Plattform: EPUB
  • Masse: 23'434 KB

Über den Autor


JANET DRISCOLL MILLER is Founder of Marketing Mojo and an award-winning speaker and writer on digital marketing. In her 25 years in the field, she has worked with many top-tier clients such as National Geographic, Mazda USA, LexisNexis, and Activision. Janet is the author of Getting Started with Google Analytics, and is a regular guest lecturer at the University of Virginia and James Madison University. JULIA LIM is Vice President of Marketing for Marketing Mojo, an award-winning digital marketing agency. She has held executive positions in marketing and product marketing at several high-growth technology companies. Julia has extensive hands-on experience with building MarTech infrastructures that support sales, achieve business goals, and display key performance indicators in meaningful ways.

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