Creating and Managing Superior Customer Value
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
CHF 139.00
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Produktdetails
Weitere Autoren: Gibbert, Michael (Hrsg.) / Golfetto, Francesca (Hrsg.)
- ISBN: 978-1-84855-172-5
- EAN: 9781848551725
- Produktnummer: 4224670
- Verlag: Emerald Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 352 S.
- Masse: H23.5 cm x B16.2 cm x D4.1 cm 846 g
- Gewicht: 846
- Sonstiges: Professional & Vocational
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