Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Proceedings of the 2013 World Marketing Congress
?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice…
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Produktdetails
Weitere Autoren: Ma, Junzhao (Jonathon) (Hrsg.)
- ISBN: 978-3-319-24184-5
- EAN: 9783319241845
- Produktnummer: 19219742
- Verlag: Springer
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Plattform: PDF
- Masse: 12'209 KB
12 weitere Werke von Colin (Hrsg.) Campbell:
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