Complex Sales
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* Fast-track route to beating the competition and successfully closing complex sales.* Covers getting to grips with the technical and commercial risks that make up complex selling, understanding the needs of the buyer, effectively managing the time and resource spent in carrying out a complex sale, and implementing a successful sales campaign* Features a worked example of a team-built sales campaign plan* Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan to winning complex sales, and a section of FAQs
CHF 19.90
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Produktdetails
- ISBN: 978-1-84112-457-5
- EAN: 9781841124575
- Produktnummer: 19161274
- Verlag: John Wiley and Sons Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 118 S.
- Masse: H17.2 cm x B15.2 cm x D0.8 cm 124 g
- Gewicht: 124
- Sonstiges: Undergraduate
Über den Autor
KEN LANGDON is presently the non-executive chairman for SoftTools, a supplier of electronic Integrated Support Systems. Ken has worked for many major computer companies worldwide, including Hewlett Packard and DEC. As well as writing books, his experience as a process consultant has enabled him to help publishers and authors to improve the way that they translate business concepts into books and electronic tools.
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