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Stephen D. Rappaport

Listen First!

Turning Social Media Conversations Into Business Advantage

Buch

This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage.--Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and NielsenListening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order.--Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-ColaOne by one, the best marketing companies are pu… Mehr

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Produktdetails


  • ISBN: 978-0-470-93551-4
  • EAN: 9780470935514
  • Produktnummer: 10487006
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 320 S.
  • Masse: H22.8 cm x B16.3 cm x D2.9 cm 501 g
  • Gewicht: 501

Über den Autor


STEPHEN D. RAPPAPORT is the lead author of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley). At ARF, Steve is Knowledge Solutions Director. A sought-after speaker at industry conferences, Steve holds workshops and strategy sessions with leading brands and lectures at major business schools.

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