Surviving a Downturn
Building a Successful Business...Without Breaking the Bank
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.All businesses go through difficult times, but how you face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers:Focusing on what you do best: your core business, Spending sensibly and getting paid on time, Cutting…
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Produktdetails
- ISBN: 978-1-4081-6327-6
- EAN: 9781408163276
- Produktnummer: 17010379
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 208 S.
- Plattform: PDF
- Masse: 731 KB
Über den Autor
Jeremy Kourdi is a writer and business consultant. He has worked with many leading brands, professional institutions and business schools, including The Economist Group and London Business School. He has written over 20 books, including The Marketing Century: How Marketing Drives Business and Shapes Society (Wiley, 2011).
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