Marketing Communications. Ways and Possibilities of Integrated Marketing
Seminar paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.2, Dublin Institute of Technology, language: English, abstract: Integrated approach to marketing has been around since the 1980's, but as markets have developed and technologies have advanced so to have the breadth and depth of the communications. This report seeks to firstly to understand integrated marketing communications and the mix used in retailing. Secondly, the report breaks down marketing communications methods into two sections, traditional methods and digital methods and seeks to unde…
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Produktdetails
- ISBN: 978-3-668-74634-3
- EAN: 9783668746343
- Produktnummer: 28598131
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 28 S.
- Masse: H21.0 cm x B14.8 cm x D0.2 cm 55 g
- Abbildungen: Paperback
- Gewicht: 55
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