Crafting the Customer Experience For People Not Like You

Deliver a better business experience, for every kind ofcustomerA one-size fits all approach to customer service is no longerviable. Businesses competing on service need to understand andcater to customers' racial, ethnic, religious, generational, andgeographic differences in order to meet or exceed customers'service expectations. Crafting the Customer Experience to PeopleNot Like You shows how companies, brands, and productsstruggling to differentiate themselves in a sea of sameness canfoster long-term loyalty and brand preference with exceptional andcustomized customer service.* A detailed guide to core customer groups including women, thefive generations (matures, Boomers, Gen X, Gen Y and Gen Z), racialand ethnic segments, such as Hispanics and African-Americans, aswell as those who are defined by key lifestyle and life-stageattributes* Includes onsumer insights that will help business leadersdeliver a better business experience with every customerYou cannot control the economy, the stock market or the costs ofgoods and labor. But you can control your organization's customerservice. It's an empowering thought. Customer service is 100% inyour control at all times and it's more important than ever.