The Analytics Revolution

Praise for The Analytics Revolution Realizing significant, sustainable benefit from data and analytics is becoming more of an organizational change management initiative than a technology project. In The Analytics Revolution, Bill Franks uses his experiences as a practitioner in the trenches and a consultant in the C-suites to help leaders gracefully move their organizations to a game-changing level of analytic value. -Kathy Koontz, Associate Vice President, Customer Insights and Analytics, Nationwide If you are an executive, you need this book. While the standard fare of most books on analytics is-understandably-a technical 'geek out' session, the enterprise leader must instead gain view of the full landscape of analytics value, strategy, and process, as well as a map of pitfalls and how they're best avoided. The Analytics Revolution brings this landscape into clear view. -Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die This book is a must-have for professionals who want to effectively use big data to free companies to innovate. Bill precisely captures the most imperative incoming wave of the big data revolution, which is operationalizing decision making processes by using data in a massive scale, but not making data-driven decisions only at the strategic level. This is great news for business! -Simon Zhang, Senior Director, Business Analytics, LinkedIn Corp Data and analytics don't create value until they change how something is done. Operational analytics is that change-on a scalable and repeatable basis-and Franks provides a roadmap for how to succeed with it. -Blake Johnson, Consulting Professor, Department of Management Science and Engineering, Stanford University Organizations are understanding that Big Data and Analytics can provide a competitive advantage and are clamoring for information on making this promise a reality. In The Analytics Revolution, Bill Franks provides a practical guide for making analytics operational and a cornerstone of organizational decision making. Bill's expertise and passion for the topic shines as he explains this revolution, steps for implementation, and pitfalls to avoid. Business leaders will appreciate Bill's ability to demystify this important yet misunderstood topic. -Jack Levis, Senior Director of Process Management, UPS I thoroughly enjoyed Bill's latest book. In The Analytics Revolution, Bill once again demonstrates his rare ability to take a complex, technical topic, and convey what is truly essential to every senior business manager. As Bill so effectively articulates, the analytics revolution is underway and promises to fundamentally change how business operates. This is not an IT practitioner's guide-rather, it is a primer for the seasoned business manager. It cuts through the hype and informs the manager of what he or she must know to operationalize analytics within the company's business processes. -Mark A. Van Sumeren, Senior Vice President, Strategy & Business Development, Owens & Minor, Inc.