Marketing - The Retro Revolution
`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management· Has marketing moved from `new and improved' to `as good as always'?· Is old the new `new'?Retro-marketing is all around us, whether it be retro-products li…
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Produktdetails
- ISBN: 978-0-7619-6851-1
- EAN: 9780761968511
- Produktnummer: 1446281
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 272 S.
- Masse: H23.4 cm x B15.6 cm x D1.4 cm 424 g
- Gewicht: 424
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