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Vijay Mahajan

Africa Rising

How 900 Million African Consumers Offer More Than You Think

Ebook (EPUB Format)

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and su… Mehr

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Produktdetails


  • ISBN: 978-0-13-271611-6
  • EAN: 9780132716116
  • Produktnummer: 27841557
  • Verlag: Pearson ITP
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Plattform: EPUB
  • Masse: 2'174 KB
  • Auflage: 1. Auflage

Über den Autor


Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). The AMA has also instituted the Vijay Mahajan Award for career contributions to marketing strategy. Mahajan's ten books include The 86 Percent Solution (Wharton School Publishing), which received the 2007 Book of the Year Award from the American Marketing Association.

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