The Science of Influence

THE SCIENCE OF INFLUENCE Want to influence others? Want to persuade others? Want to sell others? Then this book is not an option-it's a landmark breakthrough of information you can use the minute you read it. Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling I shudder to think what an evil-minded person might do with these secrets of persuasion, but I also marvel at what good someone else could do, as well. An astonishing, eye-opening, even amazing work. Joe Vitale, author of The Attractor Factor Kevin Hogan is that rarest of breeds: an expert who not only is master of his subject, but also understands how to teach it masterfully. No one in the business of influencing others-and who isn't?-can afford to be without this book. Richard Brodie, author of Virus of the Mind Kevin Hogan has written that rare how-to book on the topic of persuasion that is rooted in current psychology research.¿The Science of Influence is an intelligent, practical, entertaining, and provocative guide. Professor Robert Levine, author of The Power of Persuasion: How We're Bought and Sold Influence used to be an art. Thanks, in large part, to Hogan, it is now a science. He is the obvious expert in the field of persuasion, and this book is the most authoritative work on the subject today. Elsom Eldridge Jr., coauthor of How to Position Yourself as the Obvious Expert Kevin Hogan's book is a must-read for everyone who wants a high level of success. There is one secret in Chapter 11 that makes the book worth more than ten times the price. I bought twenty advance copies to give them away to my family, my good friends, and everyone who works for me. Frank J. Candy, MBA, PGA, CPC, President, American Speakers Bureau® This book's message will become the formula for influencing change in the workplace and personally, especially in these difficult and changing times.¿ Richard Harte, PhD, author of¿What's Keeping Your Customers Up at Night?