Discovery-Driven Growth
A Breakthrough Process to Reduce Risk and Seize Opportunity
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?
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Produktdetails
Weitere Autoren: Macmillan, Ian C.
- ISBN: 978-1-59139-685-7
- EAN: 9781591396857
- Produktnummer: 19361814
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 256 S.
- Masse: H23.9 cm x B16.3 cm x D2.6 cm 556 g
- Gewicht: 556
- Sonstiges: Professional & Vocational
Über den Autor
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.
14 weitere Werke von Rita Gunther McGrath:
The Entrepreneurial Mindset
A Breakthrough Process to Reduce Risk and Seize Opportunity
A Breakthrough Process to Reduce Risk and Seize Opportunity
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The End of Competitive Advantage
A Breakthrough Process to Reduce Risk and Seize Opportunity
A Breakthrough Process to Reduce Risk and Seize Opportunity
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Marketbusters
A Breakthrough Process to Reduce Risk and Seize Opportunity
A Breakthrough Process to Reduce Risk and Seize Opportunity
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Discovery-Driven Growth
A Breakthrough Process to Reduce Risk and Seize Opportunity
A Breakthrough Process to Reduce Risk and Seize Opportunity
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CHF 40.60
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