Eric Davies

The Marketing Planning Coach: Teach Yourself

Buch

By the end of this book you will have a marketing plan ready to implement and track- Set your goals- Understand your customers- Explore the competitive environment- Generate innovative ideas- Set up systems to track your successOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you? * Anyone with a product or service to marketWhere will this book take you?* You will have a fully fledged business plan ready to implement and trackHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat el… Mehr

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Produktdetails

ISBN: 978-1-4718-0157-0
EAN: 9781471801570
Produktnummer: 15757376
Verlag: John Murray Press
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 256 S.
Masse: H24.4 cm x B19.0 cm x D1.1 cm 562 g
Gewicht: 562
Sonstiges: General (US: Trade)

Über den Autor

Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.