Social Marketing Casebook
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic secto…
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Produktdetails
Weitere Autoren: Merritt, Rowena / Reynolds, Lucy
- ISBN: 978-1-4462-5394-6
- EAN: 9781446253946
- Produktnummer: 14007426
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 280 S.
- Plattform: PDF
- Masse: 27'296 KB
- Auflage: 1. Auflage
Über den Autor
117271818
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