Marketing Library and Information Services II
A Global Outlook
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.S marketing, etc.
CHF 127.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Massisimo, Angels (Hrsg.) / Koontz, Christie (Hrsg.)
- ISBN: 978-3-11-028104-0
- EAN: 9783110281040
- Produktnummer: 12906141
- Verlag: De Gruyter
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 423 S.
- Plattform: PDF
- Masse: 0 KB
Über den Autor
Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain
2 weitere Werke von Dinesh K. (Hrsg.) Gupta:
Marketing Library and Information Services: International Perspectives
A Global Outlook
A Global Outlook
Ebook (PDF Format)
CHF 116.50
Bewertungen
Anmelden