Thomas N. Ingram

Sales Management

Analysis and Decision Making

Ebook (PDF Format)

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary bu… Mehr

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Produktdetails

Weitere Autoren: LaForge, Raymond W. / Avila, Ramon A. / Schwepker Jr., Charles H. / Williams, Michael R.

ISBN: 978-1-00-065166-9
EAN: 9781000651669
Produktnummer: 32813922
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 382 S.
Plattform: PDF
Masse: 9'277 KB
Auflage: 10. Auflage
Abbildungen: 54 farbige Zeichn., 133 farbige Tabellen

Über den Autor

Thomas N. Ingram is a Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing Emeritus at University of Louisville, USA.Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the Center for Professional Selling at Ball State University, USA.Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Marketing Professor at University of Central Missouri, USA.Michael R. Williams is the American Floral Services Chair in Marketing and is Professor of Marketing and Associate Dean for Academic Affairs at Oklahoma City University, USA.