Understanding Media
When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman.…
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Produktdetails
- ISBN: 978-0-415-25549-3
- EAN: 9780415255493
- Produktnummer: 4915443
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 400 S.
- Masse: H24.1 cm x B16.1 cm x D3.0 cm 730 g
- Auflage: 2 New edition
- Abbildungen: black & white illustrations
- Gewicht: 730
Über den Autor
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original high guru of media culture and appeared in Woody Allen's Annie Hall as himself.
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