Global Strategies for Emerging Asia

Praise for Global Strategies for Emerging AsiaNo global business leader can ignore the extraordinary economic events happening in China, India, and other fast-growth markets: the creation of the world's largest middle class and its legitimate aspiration to live and consume like the rest of the world. Global Strategies for Emerging Asia helps us play to win in these new markets. A must-read.--Pierre Cohade, former president Asia-Pacific, The Goodyear Tire and Rubber CompanyGlobal Strategies for Emerging Asia assembles vivid stories based on extensive case studies on the ever-intensifying competition in emerging Asia. Practitioners and students in global strategy will greatly benefit from the collective wisdom in the book.--Yotaro Kobayashi, chairman, International University of Japan; former chairman, Japan Association of Corporate ExecutivesMost multinational corporations competing in emerging economies are facing the formidable challenge of addressing both global integration and local adaptation. Global Strategies for Emerging Asia offers valuable insights and practical guidelines for possible solutions to this seemingly unsolvable challenge.--Tetsu Miyoshi, former director, China Lifestyle Research Center, Panasonic Corporation of ChinaThe rise of China, India, and the ASEAN region is rapidly transforming Asia into the world's economic center. While much has been written about the factors propelling Asia's rise, this book is unique in terms of presenting in-depth case studies that detail how established multinationals can combine global capabilities with on-the-ground local learning to take on domestic competitors in these high-growth markets. A must-read for every manager in every company with global ambitions.--Girija Pande, chairman Asia-Pacific, Tata Consultancy Services