Social Customer Relationship Management
Fundamentals, Applications, Technologies
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind…
Mehr
CHF 71.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Reinhold, Olaf
- ISBN: 978-3-030-23343-3
- EAN: 9783030233433
- Produktnummer: 32483128
- Verlag: Springer
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Plattform: PDF
- Masse: 5'540 KB
Über den Autor
Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of Electronic Markets and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.
28 weitere Werke von Rainer Alt:
Anwendungsorientierte Wirtschaftsinformatik
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 35.50
Business Networking in der Praxis
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 72.40
Handbuch Interorganisationssysteme
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 50.00
Social Customer Relationship Management
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 33.50
Digitalisierung der Finanzindustrie
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 35.50
Anwendungsorientierte Wirtschaftsinformatik
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 35.00
Continuous Innovation with DevOps
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 65.00
Innovationsorientiertes IT-Management mit DevOps
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 5.50
Digitalisierung, Medizin, Geschlecht
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 30.95
Business Information Systems Workshops
Fundamentals, Applications, Technologies
Fundamentals, Applications, Technologies
Ebook (PDF Format)
CHF 82.50
Bewertungen
Anmelden