Brian Sheehan

Basics Marketing 02: Online Marketing

Buch

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout this book, Brian Sheehan will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marke… Mehr

CHF 43.50

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V106: Fremdlagertitel. Lieferzeit unbestimmt

Produktdetails

ISBN: 978-2-940411-33-7
EAN: 9782940411337
Produktnummer: 33134373
Verlag: Fairchild Books
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 183 S.
Masse: H23.1 cm x B16.2 cm x D2.3 cm 546 g
Reihenbandnummer: 02
Gewicht: 546

Über den Autor

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.