Principles of Marketing Scandinavian Edition
Scandinavian Edition
Principles of MarketingScandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and…
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Produktdetails
Weitere Autoren: Kotler, Philip / Armstrong, Gary
- ISBN: 978-1-292-11556-6
- EAN: 9781292115566
- Produktnummer: 31732455
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 492 S.
- Plattform: PDF
- Masse: 38'994 KB
- Auflage: 2. Auflage
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