Social Marketing Casebook
Electronic Inspection Copy available for instructors Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.- An international range of ca…
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Produktdetails
Weitere Autoren: Merritt, Rowena / Reynolds, Lucy
- ISBN: 978-0-85702-544-9
- EAN: 9780857025449
- Produktnummer: 19469256
- Verlag: SAGE Publications Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 280 S.
- Masse: H24.1 cm x B17.2 cm x D1.7 cm 474 g
- Gewicht: 474
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Professor Jeff French has over 30 years' experience of evaluating and developing leading behavior change projects, social marketing programmes and communications strategies at international and local levels. Jeff and has published over 80 chapters, articles and books in the fields of behavior change, social marketing, community development, health promotions and communications. He is Visiting Professor at Brunel University and Brighton University, a Fellow at King's College London and teaches at four other UK Universities. Until 2009 Jeff managed the National Social Marketing Centre and is currently Chief Executive of Strategic Social Marketing Ltd.
16 weitere Werke von Jeff French:
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